I love this toothbrush courtesy of Influenster! This toothbrush turned my gums around. I usually use a medium to hard brush and always noticed how red my gums were, when I started using the slim soft I noticed a decrease in redness. I know this probably would have happened regardless of switching to a softer toothbrush but I really feel like this toothbrush works hard to get your teeth, gums and mouth clean. I never thought that a soft bristle brush could do that. I’ve had this toothbrush for a couple months and I am not going back to another toothbrush again!Colgate SlimSoft